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Creating a Google AdWords Campaign

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

Course Overview

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Learning Objectives

Course Outline

  1. Course Overview
  2. Understanding AdWords Lingo
  3. First Up, SEO
  4. Pre-Assignment Review
  5. AdWords Defined
  6. How PPC Works
  7. Creating an AdWords Strategy
  8. Planning
  9. Choosing Keywords
  10. Getting Good with Keywords
  11. Long Tail and Short Tail
  12. Understanding Ad Groups
  13. Creating a PPC Campaign
  14. Setting Your PPC Budget
  15. The Quality Score
  16. Designing Your Ads
  17. Choosing Your Language
  18. Persuasive Techniques
  19. Keeping Your Eyes Open
  20. Structuring your Ad
  21. Looking at Success
  22. Understanding Key Metrics
  23. Higher Clickthrough Rates (CTR) Help
  24. Setting Up Split Tests
  25. Using Google’s Display Network (GDN)
  26. When to Ask for Help
  27. To Be Continued
  28. Personal Action Plan
  29. Recommended Reading List
  30. Post-Course Assessment

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