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Basic Business Management – Boot Camp for Business Owners

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.

The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply.

This course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.

Learning Objectives

Course Outline

  1. Course Overview
  2. Who Are You and What Are You About?
  3. What is Our Business?
  4. Pre-Assignment Review
  5. The Owner’s Role
  6. Keeping Things Moving
  7. Designing Your Organizational Structure
  8. Bringing the Idea to Life
  9. Leveraging Structure
  10. Looking at the Options
  11. Who is in Charge?
  12. Structural Considerations
  13. Introduction to Operations Management
  14. Defining Operations Management
  15. Types of Operations
  16. Practical Application
  17. Understanding Financial Terms
  18. Accounting Terminology
  19. General Accepted Accounting Principles (GAAP)
  20. Key Reports
  21. Getting the Right People in Place
  22. Six Essential Steps of Hiring
  23. Making Connections
  24. Getting Your Product Together
  25. Inventory Management
  26. Understanding the Value Chain
  27. Outsourcing Options
  28. Quality Control
  29. Building a Corporate Brand
  30. Your Brand
  31. Brand Names and Slogans
  32. Developing a Slogan
  33. Creating a Visual Identity
  34. Types of Visual Identities
  35. Working It Out
  36. Marketing Your Product
  37. Introduction to Marketing
  38. Stage One: Consumer and Market Analysis
  39. Stage Two: Analyzing the Competition and Yourself
  40. Stage Three: Analyzing Distribution Channels
  41. Stage Four: Creating a Marketing Plan
  42. Making Connections
  43. The Final Stages: Implement, Evaluate, Review, and Revise
  44. Leveraging Social Media
  45. Selling Your Product
  46. Building Your Sales Force
  47. The Sales Cycle
  48. Planning for the Future
  49. Introduction to Strategic Planning
  50. Making Connections
  51. The Strategic Plan Pyramid
  52. Goal Setting and Goal Getting
  53. Setting Achievable Goals
  54. Goals with SPIRIT
  55. Getting Into It
  56. Succession Planning 101
  57. What is Succession Planning?
  58. Defining Succession Planning
  59. Managing Your Money
  60. What is a Budget?
  61. Managing Your Budget
  62. Ethics 101
  63. Are You Ready?
  64. Sample Codes of Ethics
  65. Your Code of Ethics
  66. Building a Strong Customer Care Team
  67. The Pillars of Success
  68. The Remaining Elements
  69. Developing and Maintaining Relationships
  70. Training Employees for Success
  71. Why Continuous Learning?
  72. Making Connections
  73. Leadership Essentials
  74. Leading and Managing
  75. Understanding Your Comfort Zone
  76. Managing Performance
  77. Personal Action Plan
  78. Recommended Reading List
  79. Post-Course Assessment

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