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Basic Internet Marketing

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

Learning Objectives

Course Outline

  1. Course Overview
  2. What is Internet Marketing?
  3. What it Looks Like
  4. Popular Strategies
  5. Creating an Internet Marketing Plan
  6. Leveraging What You Already Have
  7. Making Our Way through the Marketing Process
  8. Extending Your Influence
  9. Sharing Messages
  10. Making Connections
  11. Making it Real
  12. E-mail Marketing
  13. You Can Do It!
  14. Getting Your Message Out
  15. Search Engine Optimization (SEO)
  16. What is SEO?
  17. Understanding Search
  18. The Search Engines
  19. Alternative Search
  20. Optimizing Keywords
  21. Working With Others
  22. Making Connections
  23. Monitoring Search Engine Ranking
  24. Advertising Online
  25. What is Advertising?
  26. What Service Should I Use?
  27. Making Commitments
  28. Personal Action Plan
  29. Recommended Reading List
  30. Post-Course Assessment

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