Basic Internet Marketing

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

Learning Objectives

• Determine how your Internet marketing strategy fits with your overall marketing plan
• Apply techniques to influence and engage your target market
• Weigh the value of using a distribution service for e-mail marketing campaigns
• Get started with search engine optimization
• Use online advertising to boost your marketing results
• Adjust your Internet marketing plan based on metrics and reporting

Course Outline

1. Course Overview
2. What is Internet Marketing?
3. What it Looks Like
4. Popular Strategies
5. Creating an Internet Marketing Plan
6. Leveraging What You Already Have
7. Making Our Way through the Marketing Process
8. Extending Your Influence
9. Sharing Messages
10. Making Connections
11. Making it Real
12. E-mail Marketing
13. You Can Do It!
14. Getting Your Message Out
15. Search Engine Optimization (SEO)
16. What is SEO?
17. Understanding Search
18. The Search Engines
19. Alternative Search
20. Optimizing Keywords
21. Working With Others
22. Making Connections
23. Monitoring Search Engine Ranking
24. Advertising Online
25. What is Advertising?
26. What Service Should I Use?
27. Making Commitments
28. Personal Action Plan
29. Recommended Reading List
30. Post-Course Assessment