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Basic Internet Marketing

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

Learning Objectives

Determine how your Internet marketing strategy fits with your overall marketing plan
Apply techniques to influence and engage your target market
Weigh the value of using a distribution service for e-mail marketing campaigns
Get started with search engine optimization
Use online advertising to boost your marketing results
Adjust your Internet marketing plan based on metrics and reporting

Course Outline

Course Overview
What is Internet Marketing?
What it Looks Like
Popular Strategies
Creating an Internet Marketing Plan
Leveraging What You Already Have
Making Our Way through the Marketing Process
Extending Your Influence
Sharing Messages
Making Connections
Making it Real
E-mail Marketing
You Can Do It!
Getting Your Message Out
Search Engine Optimization (SEO)
What is SEO?
Understanding Search
The Search Engines
Alternative Search
Optimizing Keywords
Working With Others
Making Connections
Monitoring Search Engine Ranking
Advertising Online
What is Advertising?
What Service Should I Use?
Making Commitments
Personal Action Plan
Recommended Reading List
Post-Course Assessment