Building an Online Business

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

The Internet has changed the way that we work, live, shop, and play. You can take advantage of this new way of doing business whether you want to set up a part-time venture or create the next million-dollar enterprise. This course will give you everything that you need to build a successful online business.

Learning Objectives

• Define what an online business is
• Identify opportunities for an online business
• Find resources to support your business
• Create a business strategy that includes a business plan, budget, and marketing plan
• Begin setting up a website, mobile presence, and storefront with e-commerce support
• Decide whether or not your online business can benefit from joining an online marketplace
• Market your online business using social media and the Internet

Course Outline

1. Course Overview
2. How Online Businesses Can Benefit You
3. Laying the Groundwork
4. Who Are You?
5. Pre-Assignment Review
6. Session Four: Creating a Business Plan
7. Creating a Business Plan
8. Sample Business Plan
9. Gathering Resources
10. Breaking Down the Plan
11. Creating a Marketing Plan
12. Creating Financial Projections
13. Raising Startup Capital with Crowdfunding
14. Building Your Online Business
15. The Basic Elements
16. Creating a Website
17. Checking Out the Sites, Part One
18. E-Commerce Options
19. Creating a Mobile Presence
20. Checking Out the Sites, Part Two
21. Joining Online Marketplaces
22. Internet Marketing Basics
23. Social Media Strategies for Success
24. Building Relationships
25. Personal Action Plan
26. Recommended Reading List
27. Post-Course Assessment