Building an Online Business
This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.
Recommended Prerequisites
No prerequisites are required for this course.
Course Overview
The Internet has changed the way that we work, live, shop, and play. You can take advantage of this new way of doing business whether you want to set up a part-time venture or create the next million-dollar enterprise. This course will give you everything that you need to build a successful online business.
Learning Objectives
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Define what an online business is
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Identify opportunities for an online business
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Find resources to support your business
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Create a business strategy that includes a business plan, budget, and marketing plan
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Begin setting up a website, mobile presence, and storefront with e-commerce support
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Decide whether or not your online business can benefit from joining an online marketplace
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Market your online business using social media and the Internet
Course Outline
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Course Overview
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How Online Businesses Can Benefit You
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Laying the Groundwork
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Who Are You?
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Pre-Assignment Review
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Session Four: Creating a Business Plan
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Creating a Business Plan
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Sample Business Plan
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Gathering Resources
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Breaking Down the Plan
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Creating a Marketing Plan
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Creating Financial Projections
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Raising Startup Capital with Crowdfunding
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Building Your Online Business
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The Basic Elements
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Creating a Website
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Checking Out the Sites, Part One
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E-Commerce Options
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Creating a Mobile Presence
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Checking Out the Sites, Part Two
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Joining Online Marketplaces
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Internet Marketing Basics
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Social Media Strategies for Success
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Building Relationships
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Personal Action Plan
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Recommended Reading List
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Post-Course Assessment