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Communications for Small Business Owners

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.

This course will introduce and reinforce the essential components of written communication that will connect you with existing and potential customers. If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.

Learning Objectives

Course Outline

  1. Course Overview
  2. Key Communication Components
  3. What Communication Is All About
  4. Pre-Assignment Review
  5. The Building Blocks
  6. Business and Marketing Strategy
  7. Public Relations Plan
  8. Working on the Plan
  9. Elevator Pitch and Executive Summary
  10. Developing Your Pitch
  11. Practice Makes Perfect
  12. Your Communications Plan
  13. Introduction
  14. Selecting Your Communications Destination
  15. Choosing a Communications Route
  16. Making Connections
  17. Establishing a Communications Vehicle
  18. Developing an Approval Process
  19. Inbound vs. Outbound: How Can We Help You?
  20. The Five C’s of a Successful Message
  21. Be Clear
  22. Be Concise
  23. Be Complete
  24. Be Correct
  25. Be Compelling
  26. Communication Strategies
  27. Setting a Goal for Each Communications Piece
  28. Strengthening Your Core Message
  29. Sharing Information Through Media Releases
  30. Key Pieces of the Media Release
  31. Drafting Your Message
  32. Getting Into It
  33. Communicating Online
  34. Blogging Tips and Tricks
  35. Making Connections
  36. Connecting Through Social Media
  37. Social Media Plan Worksheet
  38. Using Stories to Communicate
  39. The Importance of Story
  40. Tell Me A Story
  41. Polishers and Time Savers
  42. Communication Fact Sheets
  43. Getting It Together
  44. Reduce, Re-Use, and Recycle
  45. Enhancing Your Results
  46. Search Engine Optimization (SEO)
  47. Optimizing Our Results
  48. Taking Your Communication Pulse
  49. Focusing on the Research
  50. SWOT Analysis
  51. Making Connections
  52. Maintaining Your Message in Crisis
  53. Personal Action Plan
  54. Recommended Reading List
  55. Post-Course Assessment

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