E-Commerce Management

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.

This course will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

Learning Objectives

• Describe what the terms e-commerce and m-commerce mean
• Develop an e-commerce business plan
• Evaluate e-commerce software options
• Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
• Test, launch, and update your e-commerce site
• Design engaging, responsive web content
• Understand e-commerce payment options and choose appropriate options for your site
• Use appropriate tools to track key e-commerce metrics
• Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
• Create a marketing plan with all the essential elements
• Market your online store using social media and other appropriate channels
• Use discounts and promotions to market your e-commerce business
• Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
• Protect your intellectual property
• Identify the rules and regulations that will govern your e-commerce businesses

Course Outline

1. Course Overview
2. Getting to Know E-Commerce
3. What is E-Commerce?
4. The Six Models
5. The Language of E-Commerce
6. E-Commerce Building Blocks
7. What’s Your Goal?
8. The E-Commerce Business Plan
9. Making Connections
10. Software Options and Solutions
11. Looking at the Options
12. Test Driving
13. Building Your Online Store
14. Your Internet Address
15. Navigating Through Your Site
16. Building Effective Product Pages
17. Shopping Cart Features
18. Optimizing the Checkout Process
19. Additional Site Elements
20. Pre-Assignment Review
21. The Finishing Touches
22. Testing, Launching, and Updating
23. Making Connections
24. Creating an Engaging User Experience
25. Designing Engaging Web Content
26. Building Relationships
27. Making Connections
28. Transaction Management
29. M-Commerce
30. E-Commerce Analytics
31. Key Metrics
32. Tools to Track Data
33. Making Connections
34. Supporting Your E-Commerce Business
35. Marketing Your E-Commerce Business
36. Creating a Marketing Plan
37. Essential E-Commerce Marketing Channels
38. Marketing with Social Media
39. Making Connections
40. Creating Promotions that Make You Money
41. Security and Fraud Awareness
42. Protecting Your Customers and Your Business
43. Intellectual Property on the Internet
44. Rules and Regulations
45. Trade Rules and Regulations
46. Privacy Regulations
47. Making Connections
48. Personal Action Plan
49. Recommended Reading List
50. Post-Course Assessment