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E-Commerce Management

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.

This course will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

Learning Objectives

Course Outline

  1. Course Overview
  2. Getting to Know E-Commerce
  3. What is E-Commerce?
  4. The Six Models
  5. The Language of E-Commerce
  6. E-Commerce Building Blocks
  7. What’s Your Goal?
  8. The E-Commerce Business Plan
  9. Making Connections
  10. Software Options and Solutions
  11. Looking at the Options
  12. Test Driving
  13. Building Your Online Store
  14. Your Internet Address
  15. Navigating Through Your Site
  16. Building Effective Product Pages
  17. Shopping Cart Features
  18. Optimizing the Checkout Process
  19. Additional Site Elements
  20. Pre-Assignment Review
  21. The Finishing Touches
  22. Testing, Launching, and Updating
  23. Making Connections
  24. Creating an Engaging User Experience
  25. Designing Engaging Web Content
  26. Building Relationships
  27. Making Connections
  28. Transaction Management
  29. M-Commerce
  30. E-Commerce Analytics
  31. Key Metrics
  32. Tools to Track Data
  33. Making Connections
  34. Supporting Your E-Commerce Business
  35. Marketing Your E-Commerce Business
  36. Creating a Marketing Plan
  37. Essential E-Commerce Marketing Channels
  38. Marketing with Social Media
  39. Making Connections
  40. Creating Promotions that Make You Money
  41. Security and Fraud Awareness
  42. Protecting Your Customers and Your Business
  43. Intellectual Property on the Internet
  44. Rules and Regulations
  45. Trade Rules and Regulations
  46. Privacy Regulations
  47. Making Connections
  48. Personal Action Plan
  49. Recommended Reading List
  50. Post-Course Assessment

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