E-Commerce Management
This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.
Recommended Prerequisites
No prerequisites are required for this course.
Course Overview
As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.
This course will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.
Learning Objectives
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Describe what the terms e-commerce and m-commerce mean
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Develop an e-commerce business plan
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Evaluate e-commerce software options
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Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
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Test, launch, and update your e-commerce site
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Design engaging, responsive web content
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Understand e-commerce payment options and choose appropriate options for your site
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Use appropriate tools to track key e-commerce metrics
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Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
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Create a marketing plan with all the essential elements
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Market your online store using social media and other appropriate channels
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Use discounts and promotions to market your e-commerce business
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Understand what security and privacy issues face e-commerce businesses and handle customers’ information accordingly
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Protect your intellectual property
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Identify the rules and regulations that will govern your e-commerce businesses
Course Outline
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Course Overview
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Getting to Know E-Commerce
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What is E-Commerce?
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The Six Models
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The Language of E-Commerce
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E-Commerce Building Blocks
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What’s Your Goal?
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The E-Commerce Business Plan
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Making Connections
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Software Options and Solutions
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Looking at the Options
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Test Driving
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Building Your Online Store
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Your Internet Address
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Navigating Through Your Site
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Building Effective Product Pages
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Shopping Cart Features
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Optimizing the Checkout Process
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Additional Site Elements
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Pre-Assignment Review
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The Finishing Touches
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Testing, Launching, and Updating
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Making Connections
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Creating an Engaging User Experience
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Designing Engaging Web Content
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Building Relationships
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Making Connections
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Transaction Management
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M-Commerce
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E-Commerce Analytics
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Key Metrics
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Tools to Track Data
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Making Connections
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Supporting Your E-Commerce Business
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Marketing Your E-Commerce Business
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Creating a Marketing Plan
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Essential E-Commerce Marketing Channels
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Marketing with Social Media
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Making Connections
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Creating Promotions that Make You Money
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Security and Fraud Awareness
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Protecting Your Customers and Your Business
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Intellectual Property on the Internet
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Rules and Regulations
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Trade Rules and Regulations
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Privacy Regulations
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Making Connections
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Personal Action Plan
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Recommended Reading List
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Post-Course Assessment