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Entrepreneurship 101

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.

This course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.

Learning Objectives

Course Outline

  1. Course Overview
  2. What It Takes to Make It
  3. Pre-Assignment Review
  4. Traits of an Entrepreneur
  5. Resources to Consider
  6. Laying the Groundwork
  7. Finding Business Ideas
  8. Considering the Options (I)
  9. Outlining Your Ideas
  10. Considering the Options (II)
  11. Assessing Your Ideas
  12. Considering the Options (III)
  13. Evaluating Your Capacity for Risk
  14. Building On Your Business Idea
  15. Developing Your Product Idea
  16. Making Connections
  17. Identifying Your Target Market
  18. Developing Value Proposition
  19. Creating Financial Projections
  20. Business Ownership Options
  21. Types of Business Ownership
  22. Purchasing a Franchise
  23. Purchasing an Existing Business
  24. Key Documents to Prepare
  25. Business Plan
  26. Executive Summary
  27. Pitch Deck
  28. 30-Second Pitch
  29. Practicing the Pitch
  30. White Papers
  31. Gathering Funding
  32. Basics of Financial Statements
  33. Brainstorming Solutions
  34. Funding Options
  35. Developing Your Product
  36. Steps of Product Development
  37. Protecting Your Intellectual Property
  38. Creating a Sales and Marketing Strategy
  39. Introduction to Marketing
  40. Stage One: Consumer and Market Analysis
  41. Stage Two: Analyzing the Competition and Yourself
  42. Stage Three: Analyzing Distribution Channels
  43. Stage Four: Creating a Marketing Plan
  44. Making Connections
  45. Stages Five and Six: Implement, Evaluate, Review, and Revise
  46. Leveraging Social Media
  47. Building Your Sales Force
  48. Branding 101
  49. What Branding Is All About
  50. Developing Your Brand Name
  51. Developing a Slogan
  52. Types of Logos
  53. Getting Creative
  54. Setting Up Your Office
  55. Choosing a Location
  56. The Pros and Cons of Home-Based Businesses
  57. Launching the Business
  58. Getting Off the Ground
  59. Setting Up Your Organizational Chart
  60. Recruiting and Engaging the Right People
  61. Keeping the Business Moving
  62. Keeping Track of Your Business
  63. Growing Your Business
  64. Don’t Give Up!
  65. Being an Entrepreneurial Leader
  66. Michael Gerber’s Three Perspectives
  67. Case Study
  68. Personal Action Plan
  69. Recommended Reading List
  70. Post-Course Assessment

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