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Influence and Persuasion

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place. This course will help participants learn how to influence and persuade in a variety of areas.

Learning Objectives

Course Outline

  1. Course Overview
  2. Understanding Persuasion
  3. How Persuasion Works
  4. Pre-Assignment Review
  5. Preparing to Persuade
  6. Pushing and Pulling
  7. Communicating with Confidence
  8. Frame of Reference
  9. Getting Off on the Right Foot
  10. Building Rapport
  11. Matching and Mirroring
  12. Pacing
  13. Leading
  14. Presentation Strategies
  15. Five Points for Any Presentation
  16. Preparing with the Five S Pattern
  17. Using Stories to Persuade
  18. The Importance of Story
  19. Storytelling Time
  20. Using Neuro Linguistic Programming
  21. Defining Neuro Linguistic Programming
  22. A Brief History
  23. Understanding Common NLP Terms
  24. Embedding Positive or Negative Commands
  25. Influencing Outcomes
  26. Personal Action Plan
  27. Recommended Reading List
  28. Post-Course Assessment

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