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Marketing and Sales

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This course will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Learning Objectives

Course Outline

  1. Course Overview
  2. Pre-Assignment Review
  3. Defining Marketing
  4. Recognizing Trends
  5. Doing Market Research
  6. Strategies for Success
  7. Top Ten Strategies for Success
  8. Identifying Opportunities (Part One)
  9. Identifying Opportunities (Part Two)
  10. Mission Statements
  11. Brochures
  12. Trade Shows
  13. Why Attend a Trade Show?
  14. Preparing for a Trade Show
  15. Developing a Marketing Plan
  16. The P’s of Marketing
  17. SWOT Analysis
  18. A Simple Marketing Plan for Small Budgets
  19. Increasing Business
  20. Saying No to New Business
  21. Advertising Myths
  22. Networking Tips
  23. Personal Action Plan
  24. Recommended Reading List
  25. Post-Course Assessment

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