Marketing and Sales

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This course will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Learning Objectives

• Recognize what we mean by the term “marketing”
• Discover how to use low-cost publicity to get your name known
• Know how to develop a marketing plan and a marketing campaign
• Use your time rather than your money to market your company effectively
• Understand how to perform a SWOT analysis

Course Outline

1. Course Overview
2. Pre-Assignment Review
3. Defining Marketing
4. Recognizing Trends
5. Doing Market Research
6. Strategies for Success
7. Top Ten Strategies for Success
8. Identifying Opportunities (Part One)
9. Identifying Opportunities (Part Two)
10. Mission Statements
11. Brochures
12. Trade Shows
13. Why Attend a Trade Show?
14. Preparing for a Trade Show
15. Developing a Marketing Plan
16. The P’s of Marketing
17. SWOT Analysis
18. A Simple Marketing Plan for Small Budgets
19. Increasing Business
20. Saying No to New Business
21. Advertising Myths
22. Networking Tips
23. Personal Action Plan
24. Recommended Reading List
25. Post-Course Assessment