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Marketing for Small Businesses

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

Learning Objectives

Course Outline

  1. Course Overview
  2. Marketing for Small Business
  3. Defining Marketing in the Small Business Context
  4. Pre-Assignment Review
  5. Elements of a Successful Marketing Message
  6. Your USP
  7. Making Connections
  8. Building the Relationship
  9. Influence and Persuasion
  10. Testing and Revising
  11. The Marketing Cycle in Small Business
  12. Marketing Essentials
  13. Stage One: Consumer and Market Analysis
  14. Stage Two: Analyzing the Competition and Yourself
  15. Stage Three: Analyzing Distribution Channels
  16. Stage Four: Creating a Marketing Plan
  17. Bringing it All Together
  18. Making Connections
  19. Identifying Marketing Strategies
  20. Key Marketing Strategies for Small Businesses
  21. Getting the Most Bang for Your Buck
  22. Making Connections
  23. Top Ten Strategies for Success
  24. Identifying Opportunities (Part One)
  25. Identifying Opportunities (Part Two)
  26. A Simple Marketing Plan for Small Budgets
  27. Implementing Your Plan
  28. What is a Marketing Budget?
  29. Four Rules for Establishing Your Budget
  30. Managing Your Budget
  31. Stage Five: Implementing and Evaluating
  32. Stage Six: Reviewing and Revising
  33. Internet Marketing Basics
  34. What It Looks Like
  35. Popular Strategies
  36. Sharing Messages
  37. E-mail Marketing
  38. What is SEO?
  39. Leveraging Social Media
  40. Personal Action Plan
  41. Recommended Reading List
  42. Post-Course Assessment

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