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Marketing with Social Media

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

Course Overview

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

Learning Objectives

Course Outline

  1. Course Overview
  2. Getting Started
  3. What is Social Media?
  4. Pre-Assignment Review
  5. Understanding the Marketing Mix
  6. The Five P’s and Social Media
  7. Exercise Your Muscle
  8. Developing a Social Media Plan
  9. Things to Think About
  10. Utilization Guidelines
  11. Expanding Your Digital Presence
  12. What’s the Value?
  13. Building Your Social Media Team
  14. Building the Team
  15. The Community
  16. Using Social Media to Build Internal Communities
  17. Does it Mean Everyone is Online All the Time?
  18. Make it Work
  19. Analyzing Your Impact with Metrics
  20. Useful Metrics
  21. Understanding Metrics
  22. Timing is Everything
  23. Keeping on Top of the Trends
  24. Damage Control
  25. That’s Not Good!
  26. Get Smart
  27. Using Facebook
  28. Getting Started
  29. Building Your Community
  30. Taking it Further
  31. Using LinkedIn
  32. LinkedIn Essentials
  33. Setting Up Your Account
  34. Getting Connected
  35. Using Twitter
  36. Tweeting
  37. Making it Memorable
  38. Using Lists
  39. Building a Blog
  40. Should I Be Blogging?
  41. Blog Rules
  42. Help People Find You
  43. What Will I Write About?
  44. Planning Your Blog
  45. Vlogs and YouTube
  46. Using Specialty Sites
  47. Using Social Media Management Tools
  48. Launching Your Plan
  49. Pulling Everything Together
  50. Preparing for Delivery or Upgrade
  51. Personal Action Plan
  52. Recommended Reading List
  53. Post-Course Assessment

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