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Personal Brand – Maximizing Personal Impact

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’”

This course is an exploration about the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.

Learning Objectives

Course Outline

  1. Course Overview
  2. Importance of a Personal Brand
  3. What’s in a Brand?
  4. Defining Success
  5. Your Personal Brand
  6. Your Brand Approach to Others
  7. Brand Style Assessment
  8. Results Tabulation
  9. Debrief
  10. Looking at the Outside
  11. Dress for Success
  12. Business Etiquette
  13. How You Sound
  14. Looking at the Inside
  15. Developing Focus and Concentration
  16. Developing Confidence
  17. Confidence Builder
  18. Making Connections
  19. Setting Goals
  20. What Do You Want?
  21. Go For It!
  22. Identifying Dreams and Setting Goals
  23. Getting Some SPIRIT
  24. Being Flexible and Resilient
  25. Networking for Success
  26. Communication Strategies
  27. What is Said and What is Heard
  28. Communication Situations
  29. How Do You Rate Your Listening Ability?
  30. Active Listening Skills
  31. Building Your Credibility
  32. Brand You
  33. Defining Your Brand
  34. Designing My Brand
  35. Living Your Brand
  36. Getting Started
  37. Thinking Out Loud
  38. Managing Your Social Media Presence
  39. Having Influence
  40. Persuasion Techniques
  41. Negotiation Techniques
  42. Expressing Your No
  43. Dealing with Challenging People
  44. Getting to the Heart of the Problem
  45. The Three F’s
  46. Types of Difficult People
  47. Presentations and Meetings
  48. Speak, by all Means!
  49. Preparing for Meetings
  50. Personal Action Plan
  51. Recommended Reading List
  52. Post-Course Assessment

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