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Public Relations Boot Camp

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

Learning Objectives

Course Outline

  1. Course Overview
  2. Public Relations
  3. Introduction
  4. Pre-Assignment Review
  5. What Public Relations Is All About
  6. Building Your PR Plan
  7. Defining Reality
  8. Defining the Goal
  9. Selecting Your Strategy and Tactics
  10. The Plan
  11. Getting Down to Business
  12. Wisdom Work
  13. Structuring Messages
  14. Creating Your Media Image
  15. Getting Clear on Your Message
  16. Making Connections
  17. Media Kits
  18. Creating Strong, Positive Messages
  19. Establishing Media Guidelines
  20. Defining Guidelines
  21. Two Groups are Better Than One
  22. Selecting a Spokesperson
  23. Approval Process
  24. Managing the Media
  25. Building Rapport with Reporters
  26. Answering Tough Questions
  27. Speaking in Sound Bites
  28. Getting Creative
  29. Options When You Have “No Comment”
  30. The Press Release
  31. Before You Start
  32. Other Options
  33. The Basics
  34. Give it a Shot
  35. PR and the Crisis
  36. Business Continuity and Recovery
  37. Setting Priorities
  38. Essential Crisis Plan Elements
  39. Exercising Options
  40. Reviewing and Revising
  41. Social Media and Public Relations
  42. Where It Is
  43. Monitoring Tips and Tricks
  44. Personal Action Plan
  45. Recommended Reading List
  46. Post-Course Assessment

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