Public Relations Boot Camp

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

No prerequisites are required for this course.

Course Overview

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

Learning Objectives

• Apply the different purposes to strategic vs. tactical PR
• Design a PR strategy
• Develop strong relationships with reporters and journalists
• Take your communication skills to a higher level

Course Outline

1. Course Overview
2. Public Relations
3. Introduction
4. Pre-Assignment Review
5. What Public Relations Is All About
6. Building Your PR Plan
7. Defining Reality
8. Defining the Goal
9. Selecting Your Strategy and Tactics
10. The Plan
11. Getting Down to Business
12. Wisdom Work
13. Structuring Messages
14. Creating Your Media Image
15. Getting Clear on Your Message
16. Making Connections
17. Media Kits
18. Creating Strong, Positive Messages
19. Establishing Media Guidelines
20. Defining Guidelines
21. Two Groups are Better Than One
22. Selecting a Spokesperson
23. Approval Process
24. Managing the Media
25. Building Rapport with Reporters
26. Answering Tough Questions
27. Speaking in Sound Bites
28. Getting Creative
29. Options When You Have “No Comment”
30. The Press Release
31. Before You Start
32. Other Options
33. The Basics
34. Give it a Shot
35. PR and the Crisis
36. Business Continuity and Recovery
37. Setting Priorities
38. Essential Crisis Plan Elements
39. Exercising Options
40. Reviewing and Revising
41. Social Media and Public Relations
42. Where It Is
43. Monitoring Tips and Tricks
44. Personal Action Plan
45. Recommended Reading List
46. Post-Course Assessment