Public Relations Boot Camp
This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.
Recommended Prerequisites
No prerequisites are required for this course.
Course Overview
The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.
Learning Objectives
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Apply the different purposes to strategic vs. tactical PR
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Design a PR strategy
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Develop strong relationships with reporters and journalists
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Take your communication skills to a higher level
Course Outline
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Course Overview
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Public Relations
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Introduction
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Pre-Assignment Review
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What Public Relations Is All About
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Building Your PR Plan
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Defining Reality
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Defining the Goal
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Selecting Your Strategy and Tactics
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The Plan
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Getting Down to Business
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Wisdom Work
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Structuring Messages
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Creating Your Media Image
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Getting Clear on Your Message
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Making Connections
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Media Kits
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Creating Strong, Positive Messages
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Establishing Media Guidelines
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Defining Guidelines
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Two Groups are Better Than One
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Selecting a Spokesperson
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Approval Process
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Managing the Media
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Building Rapport with Reporters
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Answering Tough Questions
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Speaking in Sound Bites
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Getting Creative
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Options When You Have “No Comment”
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The Press Release
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Before You Start
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Other Options
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The Basics
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Give it a Shot
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PR and the Crisis
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Business Continuity and Recovery
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Setting Priorities
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Essential Crisis Plan Elements
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Exercising Options
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Reviewing and Revising
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Social Media and Public Relations
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Where It Is
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Monitoring Tips and Tricks
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Personal Action Plan
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Recommended Reading List
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Post-Course Assessment