This course reviews the process for developing a clear understanding of your business's culture, operations, and market position, while facilitating the development of a strategic blueprint for gaining the competitive advantage necessary for your business's success, now and in the future.

Preparing for the Strategic Planning Process

• Set the Parameters for the Strategic Planning Process
• Establish a Committee
• Gather Operational Data

Initiating the Strategic Planning Process

• Develop a Mission Statement
• Develop a Vision Statement
• Assess Internal/External Environments
• Perform SWOT Analysis

Developing the Strategic Plan

• Prioritize What the Strategic Plan Will Address
• Set Goals and Objectives
• Develop Strategy for Achieving Goals
• Draft the Strategic Plan

Executing the Plan

• Assign Responsibility and Authority
• Establish a Monitoring System