Writing a Business Plan
This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.
Recommended Prerequisites
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Research Skills
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Business Writing That Works
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Advanced Writing Skills
Course Overview
This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan.
Learning Objectives
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Research and analyze the individual components needed for a business plan
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Apply skills to create a business plan for different audiences, including investors, banks, and other stakeholders
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Explain the purpose and future of your business in easy to understand terms
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Use accounting terms to describe the future for your business
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Describe your marketing, sales, and planning strategies
Course Outline
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Course Overview
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What is a Business Plan For?
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A General Business Plan Framework
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Creating a Framework
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Pre-Assignment Review
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Identifying Your Audience
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Who Are You Writing For?
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The Rules of Writing
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Gathering and Analyzing Information
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GO-PARSE
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PARSE in Action
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Defining Your Company
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Identifying Your USP
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Writing Your Company Description
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Describing Your Products and Services
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Performing a Market Analysis
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Developing an Operations Plan
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Types of Operations
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Getting to Work
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Creating a Marketing Strategy
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Introduction to Marketing
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Analyzing the Competition and Yourself
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Analyzing Distribution Channels
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Creating a Marketing Plan
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Sketching Out the Plan
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Evaluate, Review, and Revise
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Leveraging Social Media
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Creating the Sales Plan
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Building Your Sales Force
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The Sales Cycle
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Developing Financial Projections
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Accounting Terminology
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General Accepted Accounting Principles (GAAP)
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Key Reports
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Financial Projections
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Putting It All Together
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Writing the Executive Summary
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Making a Strong Presentation
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The Finishing Touches
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Reviewing and Revising
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Personal Action Plan
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Recommended Reading List
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Post-Course Assessment