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Writing a Business Plan

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

Course Overview

This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan.

Learning Objectives

Course Outline

  1. Course Overview
  2. What is a Business Plan For?
  3. A General Business Plan Framework
  4. Creating a Framework
  5. Pre-Assignment Review
  6. Identifying Your Audience
  7. Who Are You Writing For?
  8. The Rules of Writing
  9. Gathering and Analyzing Information
  10. GO-PARSE
  11. PARSE in Action
  12. Defining Your Company
  13. Identifying Your USP
  14. Writing Your Company Description
  15. Describing Your Products and Services
  16. Performing a Market Analysis
  17. Developing an Operations Plan
  18. Types of Operations
  19. Getting to Work
  20. Creating a Marketing Strategy
  21. Introduction to Marketing
  22. Analyzing the Competition and Yourself
  23. Analyzing Distribution Channels
  24. Creating a Marketing Plan
  25. Sketching Out the Plan
  26. Evaluate, Review, and Revise
  27. Leveraging Social Media
  28. Creating the Sales Plan
  29. Building Your Sales Force
  30. The Sales Cycle
  31. Developing Financial Projections
  32. Accounting Terminology
  33. General Accepted Accounting Principles (GAAP)
  34. Key Reports
  35. Financial Projections
  36. Putting It All Together
  37. Writing the Executive Summary
  38. Making a Strong Presentation
  39. The Finishing Touches
  40. Reviewing and Revising
  41. Personal Action Plan
  42. Recommended Reading List
  43. Post-Course Assessment

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