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Writing for the Web

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

Course Overview

The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This course is for people who write for readers on the web.

Learning Objectives

Course Outline

  1. Course Overview
  2. Getting to Know the Web
  3. Web Writing Is Not The Same!
  4. Design and Structure
  5. It’s Work to Influence Others
  6. Tips on Creating a Site Hierarchy
  7. Designing the Site
  8. Pre-Assignment Review
  9. Menus, Links, and Buttons
  10. Creating Your Content
  11. Writing Eye-Catching Headlines
  12. Writing Content
  13. Writing Goals
  14. Testing the Waters
  15. Deciding What’s Fit to Print
  16. What’s Getting Read?
  17. Reviewing and Planning
  18. Adding Audio and Video to Your Content
  19. Getting Your Content Noticed
  20. Standing out in Crowds
  21. Search Engine Optimization
  22. Alternative Search
  23. Optimizing Keywords
  24. Balancing SEO and Word Stuffing
  25. Personal Action Plan
  26. Recommended Reading List
  27. Post-Course Assessment

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