Writing for the Web

This course is currently available as E-Learning, or a private instructor-led class scheduled to suit your availabilty. You can click here to inquire further or you ask us for recommendations on similar classes.

Recommended Prerequisites

• Basic Internet Marketing
• Marketing with Social Media

Course Overview

The Internet is full of fascinating places to find information, check out your favorite companies and stores, look for deals, read the news, and much more. However, people don’t read information on the web in the same way that they read a printed newspaper, magazine, or a book. As writers, we have to be very aware of how people approach a web page so that we can create interesting and engaging content. This course is for people who write for readers on the web.

Learning Objectives

• Apply engaging techniques that draw readers to web pages
• Plan what to write to reflect your web hierarchy
• Create engaging content, including catchy headlines
• Enhance your writing with other forms of media
• Make your writing accessible to a variety of readers

Course Outline

1. Course Overview
2. Getting to Know the Web
3. Web Writing Is Not The Same!
4. Design and Structure
5. It’s Work to Influence Others
6. Tips on Creating a Site Hierarchy
7. Designing the Site
8. Pre-Assignment Review
9. Menus, Links, and Buttons
10. Creating Your Content
11. Writing Eye-Catching Headlines
12. Writing Content
13. Writing Goals
14. Testing the Waters
15. Deciding What’s Fit to Print
16. What’s Getting Read?
17. Reviewing and Planning
18. Adding Audio and Video to Your Content
19. Getting Your Content Noticed
20. Standing out in Crowds
21. Search Engine Optimization
22. Alternative Search
23. Optimizing Keywords
24. Balancing SEO and Word Stuffing
25. Personal Action Plan
26. Recommended Reading List
27. Post-Course Assessment